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ALT ALLEN
President
Miramar Media |

As
the driving force behind
Miramar Media, ALT Allen has more than 20 years of
experience in various facets of television production and
public relations. A professional writer for news and
documentaries, her hands-on experience also includes
managing an assignment desk in a major market television
newsroom, booking guests and developing story ideas for a
Washington, DC-based television discussion program, and
planning and implementing major promotional campaigns. She
has had extensive experience in helping media start-up
operations hit the ground running. While head of public
relations at a private school, she produced a 30-minute
video highlighting the school and its success. Her public
relations activities and the documentary were both
pivotal in securing for the school the coveted National Blue
Ribbon School Award from the U.S. Department of Education.
Her bilingual skills in Spanish and English and her contacts
within the Hispanic community of the nation's capital have
enhanced Miramar Media's reach into this ever-growing
minority group.
Recently, Allen has turned her attention to reaching another
under-represented group. In a society that has been enamored
with catering only to the needs and interests of the 18 to
34 year-old demographic group, she is intent on focusing
some much needed attention on the largest segment of the
American population...the Boomers...a group that Allen
contends is "simply too big, too powerful, and too wealthy
to be overlooked" by today's media and marketing managers.
A recent organ recipient, ALT Allen is now using her spare
time to bring attention to and promote organ donation.
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BUSINESS NEWS AND
INFORMATION |
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